In the Recorded Content podcast episode, “Why download numbers don’t determine the success of your podcast with Christian Klepp,” the hosts discuss the misconception that download numbers are the primary measure of a podcast’s success. Christian Klepp, a guest on the show, shares his insights on this topic.
The episode emphasizes the importance of having a clear strategy and target audience for the podcast. It also discusses the value of a prep call before each episode to build chemistry with the guest and to understand their area of expertise better.
The hosts also highlight the importance of customizing questions based on the topic and the individual guest. They discuss the value of researching the guest and incorporating their popular posts or features into the conversation.
The episode also touches on the importance of repurposing each episode into multiple content pieces, including audio and video files, interview summaries, video and audio snippets, image carousels, and quote cards. The hosts believe that constructive criticism is always welcome and can help improve the show. They emphasize that feedback from guests and online engagement can provide valuable insights for making adjustments to the show.