In this episode of the Recorded Content podcast, host Tristan Pelligrino chats with Kerry-Ann Betton Stimpson, the CMO of JMMB Group and host of The Internal Marketing Podcast. The conversation revolves around the importance of internal marketing and employee advocacy. Kerry-Ann emphasizes that employee advocacy is the objective of internal marketing and that there can be no genuine employee advocacy without internal marketing. She advocates for creating a safe space for employees, making them feel valued, and helping them build their personal brands online.
Kerry-Ann also highlights the need for employees to have an emotional connection to the brand, which is more likely to occur when they feel authentically engaged with the company’s mission and vision. She suggests that companies should invest in their employees, help them position themselves as industry experts, and teach them how to promote their brands online. This approach not only humanizes the brand but also improves employee engagement. The episode underscores the importance of internal marketing in driving employee advocacy and the role of marketing in empowering employees to deliver on the brand promise.