In the Recorded Content podcast episode, “Why feedback is important to running & growing a podcast with Nolan McCoy,” Nolan McCoy, the Head of Video and Creative Content at Chili Piper, shares his insights on the importance of feedback in running and growing a podcast. He emphasizes the significance of creativity in the B2B space, stating that B2B and B2C should not differ in terms of creativity as both are about reaching customers on a personal level.
Nolan discusses the power of personal branding in finding guests for the show. He suggests that building a social presence can make it easier to attract the guests you want. He also highlights the role of the host in guiding the guest through their story, even in a deep dive session.
The episode also covers the need for structure in podcasts. Nolan compares creativity to chaos and suggests that a framework can turn it into something cohesive. He also talks about the potential of each episode to reach a different audience if adequately distributed.
Nolan’s insights provide valuable lessons for anyone looking to start a podcast or improve their podcasting skills. His focus on the value of feedback, the importance of creativity, and the power of personal branding offers a unique perspective on the art of podcasting.