In the Recorded Content podcast episode, “Why I decided to rebrand a popular customer success podcast with Ben Winn,” the hosts discuss the process and reasons behind rebranding a podcast. Ben Winn, a guest on the show, shares his experiences in rebranding the Humans of SaaS podcast.
The episode emphasizes the importance of keeping the podcast fresh and interesting for both the host and the listeners. It also discusses the value of experimentation with different topics and guests to create a show that resonates with the target audience.
The hosts also highlight the importance of inserting personal anecdotes and experiences into the episode. They believe that this helps the audience get to know the host better, which can build a loyal audience over time.
The episode also touches on the feedback received from the podcast, both internally and from listeners. The hosts believe that feedback and the ability of the podcast to make a difference in outreach methods are indicators of a successful podcast. They also underscore the importance of building a community that inspires and talks about more than just customer success strategies.