In this episode of the Recorded Content podcast, Tristan Pelligrino, co-founder of Motion, discusses the transformative power of podcasts in driving a company’s content marketing strategy. He emphasizes that podcasts are more than just audio content; they are a collaborative platform that answers customers’ biggest questions and can be distributed in various formats to best suit the audience.
Pelligrino shares insights on how to successfully run a podcast, including the importance of knowing your niche and defining your audience and topics. He also encourages creativity and exploration in podcasting, highlighting the potential to approach familiar topics from fresh angles.
The episode also delves into Motion’s unique approach to podcasting, with its network of shows each designed to cater to a specific audience. These include the Notorious Thought Leader, exploring B2B thought leadership, and the Anonymous Marketer, a brand-new podcast hosted by Nick Bennett.
Finally, Pelligrino introduces the latest addition to Motion’s network, Slice and Dice, a video series for B2B marketers seeking inspiration from top-tier content. The episode underscores the potential of podcasts as a versatile and powerful tool in content marketing.