In this episode of the Recorded Content podcast, host Justin Brown emphasizes the importance of not relying solely on guests to make a podcast episode interesting. He argues that the responsibility of keeping the audience engaged falls on the host. To ensure productive conversations, Justin shares techniques he uses, such as starting each episode with a conflict or problem, and focusing on specific issues that the audience might be facing. He also suggests that hosts should think about how their guests can specifically help their audience, rather than asking generic questions. This approach not only makes the content more relevant and engaging but also provides value to the audience. Justin provides examples of problems he has tackled on his show, such as the challenges of executives hosting shows, the difficulty of coordinating calendars, and how marketers are overcoming these issues. He believes that setting up a problem and solution dynamic can make a podcast more entertaining and valuable.
Why you shouldn’t rely on your guest to keep your podcast episode interesting with Justin Brown

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