In this episode of the Recorded Content podcast, Tristan Pelligrino, Co-Founder of Motion, discusses the benefits of having company leaders appear on podcasts. He emphasizes that even without hosting a podcast, companies can leverage the platform by making guest appearances. This strategy not only highlights the company’s story but also provides a platform for leaders to share their unique perspectives and discuss their products or services in their own words.
Pelligrino also highlights the promotional benefits of podcast guesting. When a company’s leader appears on a podcast, the company’s brand is often included in various promotional materials, increasing its visibility across different platforms. Furthermore, being a podcast guest offers control over the narrative, allowing the company’s representative to share their unique point of view and highlight how the company helps specific customers.
Lastly, he points out the practical advantages of podcasting over live events. Unlike live webinars or virtual events, podcasts allow for redos and edits, ensuring a polished and mistake-free representation of the company. This episode serves as a guide for companies considering podcast guesting as part of their marketing strategy.