In the Content Logistics podcast episode titled “How to win more B2B accounts using…TikTok?! featuring Stephen Pope”, Stephen Pope, the Founder and CEO of SGP Labs, shares his insights on how B2B companies can leverage TikTok for their marketing strategy. He emphasizes that TikTok is not just a platform for entertainment, but also a space for educational and motivational content. Pope advises marketers not to overthink their presence on TikTok, as their customers are likely using the platform too. He also highlights the importance of creating concise, engaging content that either entertains or educates the audience. Pope shares his experience of growing his business on TikTok and how it has helped him build brand awareness and trust. He also discusses the need to adapt to the short video format of TikTok, eliminating any dead space in the content to keep the audience engaged. The episode provides valuable advice for B2B marketers considering TikTok as part of their marketing strategy.
How to win more B2B accounts using…TikTok?! featuring Stephen Pope
December 21, 2021
Content Logistics | Content Marketing
Related Content
Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee...
In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B...
In this episode of Content Logistics, host Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino, co-founder of Marketers in Demand. Tristan challenges the traditional approach...
On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how...
On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, to discuss why webinars remain a powerful B2B engagement tool. Lindsay...
In this episode of Content Logistics, hosts Baylee and Dallion welcome Lashay Lewis, founder of Authority Plug, to unpack the often-overlooked world of bottom-of-funnel (BoFu) content. Lashay dives into the...
Mina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Duran-Ballen and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a...
In this episode of Content Logistics, co-hosts Dallion Duran-Ballen and Baylee Gunnell sit down with Emma Blackmore, a fractional CMO with over 15 years of marketing experience across London, New...
Articles. Podcasts. Videos.
Sign up for our newsletter
Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.
Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.