B2B marketing for small, scrappy teams.

Marketers in Demand is a collection of agencies including New North, Motion, and Spoke. We all work together to help marketing teams do more with less.

One of Inc. magazine’s fastest growing marketing agencies in 2024

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New North

New North is the B2B marketing agency that actually rolls up its sleeves. We specialize in connecting the dots between content, paid, ABM, and marketing operations. 

Motion

Motion is a content marketing agency specializing in the creation of video series and podcasts. We work with B2B marketing teams to plan, create, and manage content they’re proud to share with customers.

Spoke

Spoke works with marketers to repurpose their best recorded content into video, audio, and written formats.

Articles. Podcasts. Videos.

Get access to content produced by the world's leading B2B marketers.

We listen to the market to stay on top of the biggest challenges faced by B2B marketers. We then find experts in specific areas and collaborate to create content that matters the most to you. 

The latest from leading B2B marketers

Unlock your full potential as a B2B marketer with access to expert knowledge,  practical advice, and real experiences. New content released nearly every single day.

Why Authenticity Beats Perfection in B2B Video Marketing

Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In

Beyond Inbound: Modernizing Content for Revenue

In the latest episode of Creative Operations, hosted by Jacob Brain, the focus was

AI Can’t Fix Bad Marketing: Why Effectiveness Beats Efficiency Every Time

Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In

Mastering the Art of Storytelling in B2B Marketing

Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In

Why Rank Tracking is No Longer Enough (And What to Focus on Instead)

Search engine optimization has long been anchored to rank tracking, a methodical approach to

What Actually Matters for SEO in a Small Marketing Team

SEO doesn’t have to be complicated. In this episode of Content Logistics, host Baylee

Why Open and Click Tracking No Longer Matters (And What to Do Instead)

Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting

The Evolution of SEO: From 2007 to 2025 and beyond

SEO has changed a lot over the years, but the fundamentals remain the same.

Articles. Podcasts. Videos.

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Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers. These are real people, with real experiences to share.

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