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Creative Operations

Creative Operations

Everywhere you turn there’s a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.

But as a marketer, it’s hard to get passed the high-level theories and get work done.

Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.

Recent episodes

Using Automation to Unlock the Gold in Sales Calls

This episode of Creative Operations dives into a common challenge for marketing teams: how to effectively extract valuable insights from the wealth of information buried in sales calls. Hosts Tristan...
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Stop Losing Leads: Using Automation for Better Handoff

In this episode of Creative Operations, Tristan Pelligrino, Jacob Brain, and Grant Hushek dive into improving sales and marketing alignment through automation. They explore common challenges in lead management and...
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Jacob Brain on Integrating Web Analytics into Marketing Strategies

In this episode of Creative Operations, Jacob Brain explores the effective use of visitor identification tools in marketing strategies. He addresses the common challenge of organizations struggling to derive long-term...
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From Concept to Screen: The Art of Storyboarding for Marketing Videos

In this episode of Creative Operations, Tristan Pelligrino tackles the challenge of translating marketing ideas into compelling videos. He shares his journey from computer programmer to agency owner, highlighting the...
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Visual Creative Briefs: Speaking Your Designer’s Language

In this episode of Creative Operations, Tristan Pelligrino, co-founder of Marketers in Demand, shares his method for bridging the gap between marketers and designers. He introduces the concept of visual...
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The Power of Authentic Video in Building Business Relationships

In this episode of Creative Operations, Jacob Brain talks with Mike Pritchett about video production and content creation for B2B marketing. Mike shares his journey from childhood entrepreneur to successful video...
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The Power of Personalized Outbound Marketing with Marijn Kouw

In this episode of Creative Operations, hosts Jacob Brain and Tristan Pelligrino sit down with Marijn Kouw to explore the intricacies of effective marketing systems and outbound strategies. Marijn shares...
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Harnessing AI for Solo Marketers: Kristina Kroot’s Journey

In this episode of Creative Operations, host Tristan Pelligrino interviews Kristina Kroot, the Director of Marketing at Empathic.ai. Kristina shares her experiences as a solo marketer and how she integrates...
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AI Readiness: Preparing Your Marketing Team with Ben Hoehn

In this episode of Creative Operations, host Tristan Pelligrino interviews Ben Hoehn, a fractional VP of marketing, about the critical concept of AI readiness for marketing teams. Ben explains how...
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Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

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