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The MiD family of agencies

Specialist agencies for small, scrappy teams

Marketers in Demand is the home of New North, Motion, Spoke and Ideometry. Each one does a different job. All of them help small B2B marketing teams do more with less.

Meet New North See the whole family

Inc. 5000One of Inc. magazine's fastest-growing marketing agencies in 2024, 2025 and 2026

  • New North
  • Motion
  • Spoke
  • Ideometry
  • B2B tech marketing
  • Search and LLM visibility
  • Brand-building paid
  • Named-account plays
  • Video series
  • Content repurposing
  • Robotics go-to-market
  • Messaging and design
  • Distribution and social
Our flagship agency · newnorth.com

B2B marketing that gets you on the shortlist

Your buyers decide who they're considering long before they contact anyone. New North is the whole marketing department for B2B tech companies with a small team and a budget that has to go far, for less than your next two hires.

How a buyer reaches the shortlist
  1. Month 1SearchGoogled the categoryNo CRM record
  2. Month 2PodcastListened to the anchor showNo CRM record
  3. Month 3AI searchYou were cited in the answerNo CRM record
  4. Month 4PaidSaw your ad againNo CRM record
  5. Month 5ContentDownloaded the benchmarkIn CRM
  6. Month 7WebsiteBrought the team to pricingIn CRM
  7. Month 9Shortlist“Can we see it next week?”In CRM
Program 01

Authority

Build what's worth knowing you for. The anchor series, search and LLM visibility.

Program 02

Reach

Put it in front of the whole market. Distribution, social and brand-building paid.

Program 03

Pursuit

Work the accounts you actually want. Named-account plays, measured on replies, not clicks.

First call to roadmap, in two weeks

Every engagement starts with the Aligned Growth Engine: a defined 90-day plan with a real number attached.

  • 01 Discovery
  • 02 Research
  • 03 Alignment
  • 04 Roadmap
Schedule a call at New North

See the programsView pricingSee the work

The rest of the family

Specialists for the deep work

When you need one thing done exceptionally well, these teams go deeper than a generalist can.

  1. Video series and podcasts

    Motion

    Own the media. Own the market.

    Done-for-you video series and podcasts for small B2B marketing teams. Motion plans, creates and manages content you're proud to share.

    • Strategy through distribution
    Visit Motion

  2. Content repurposing

    Spoke

    We turn your best recordings into your most profitable content.

    Spoke works with marketers to repurpose their best recorded content into video, audio, and written formats.

    • Video
    • Audio
    • Written
    Visit Spoke

  3. Robotics go-to-market

    Ideometry

    Go to market. Win more deals. Grow your robotics company.

    Targeted, measurable marketing for robotics companies that want more market share without wasting budget.

    • Messaging and design
    Visit Ideometry