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Content Logistics

Content Logistics

Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you. We’re talking to the experts – learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.

Recent episodes

Mastering the Art of Storytelling in B2B Marketing

Storytelling isn’t just for novels—it’s the key to standing out in B2B marketing. In this episode of Content Logistics, host Baylee Gunnell sits down with brand strategist and ghostwriter Dana...
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Why Rank Tracking is No Longer Enough (And What to Focus on Instead)

Search engine optimization has long been anchored to rank tracking, a methodical approach to monitoring keyword positions, optimizing for higher rankings, and using data to demonstrate marketing success. However, Google's...
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What Actually Matters for SEO in a Small Marketing Team

SEO doesn’t have to be complicated. In this episode of Content Logistics, host Baylee Gunnell sits down with Joe Michalowski, Senior Marketing Advisor at Marketers in Demand, to break down...
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Why Open and Click Tracking No Longer Matters (And What to Do Instead)

Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting technologies have made open and click rates unreliable. In this episode of Content Logistics, host Baylee...
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Five Key Strategies for Making B2B Videos That Stand Out

In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge, Director of Jammy Digital, to discuss actionable strategies for creating impactful video content in the B2B...
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Measuring the ROI of Your Podcast

In this episode of Content Logistics, host Baylee Gunnell dives into the evolving role of podcasts with guest Tristan Pelligrino, co-founder of Marketers in Demand. Tristan challenges the traditional approach...
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Navigating AI Search and Content Creation in 2025

On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how...
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Webinars Aren’t Dead: Why They’re Still the King of B2b Engagement

On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, to discuss why webinars remain a powerful B2B engagement tool. Lindsay...
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How to Transform Your Blog Into a Saas Conversion Machine

In this episode of Content Logistics, hosts Baylee and Dallion welcome Lashay Lewis, founder of Authority Plug, to unpack the often-overlooked world of bottom-of-funnel (BoFu) content. Lashay dives into the...
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Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

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