Kristina Jaramillo on the Power of Personal ABM

July 13, 2023
ABM | Marketing Strategy | Taking the Lead

Episode Summary

The video trailer features a conversation between Christina Brady and Kristina Jaramillo, President of Personal ABM. They discuss Kristina’s journey into the marketing world and her focus on the one-to-one aspect of Account-Based Marketing (ABM). Kristina shares insights on the tactical aspects of ABM, emphasizing the importance of tailoring for relevance and differentiating from the status quo. The trailer also includes a rapid reveal section, offering a glimpse into Kristina’s personal preferences and advice.

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