How our company’s podcast helps with a long sales cycle featuring Josh DeTar

October 12, 2021
ABM | Content Marketing | Podcasting | Recorded Content

Episode Summary

In the Recorded Content podcast episode, “How our company’s podcast helps with a long sales cycle featuring Josh DeTar,” the hosts delve into the benefits of podcasting for companies with long sales cycles. Josh DeTar from Tyfone shares his experiences and insights on launching the company’s first podcast, the Digital Banking podcast.

Josh views the podcast as an educational tool that provides benefits beyond lead generation. He discusses how the podcast has replaced the educational and networking opportunities lost due to the absence of conferences during the COVID-19 pandemic. The podcast has also served as a tool for internal communication, helping new hires understand the company’s mission, vision, and values.

The episode also touches on the challenges of podcasting, such as the lack of immediate feedback in the form of likes and comments. However, Josh emphasizes that meaningful conversations often happen offline, driven by listeners who connect personally. The hosts also discuss the strategic distribution of podcast episodes, suggesting that consistency is key, but the order of release can vary to align with industry events or trends.

Available on these platforms:

Related Content

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on...

In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world...

In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast,...

In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences...

In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting,...

In this episode of Recorded Content, Tristan Pelligrino of Motion engages in a conversation with Rob Ruscher, host of On Camera On Brand. They delve into the unique challenges and...

In this episode of Recorded Content, host Ben Decowski from Motion sits down with David Salib, Co-founder and CEO of Momento. The conversation revolves around the challenges content creators face...

In this episode of Recorded Content, co-hosts Justin Brown and Tristan Pelligrino, the co-owners of Motion, delve into the launch of a new podcast, Direct with Corrina and Taylor. The...

Articles. Podcasts. Videos.

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

Scroll to Top