In the Recorded Content podcast episode, “Running multiple podcasts to humanize your company’s brand with Elizabeth Hilfrank,” Elizabeth Hilfrank, the Content Marketing Manager at Drift, shares her insights on using podcasts to humanize a brand. She discusses the importance of understanding the audience and the value of having separate shows to target different audience segments.
Elizabeth shares her journey at Drift, from a video marketing intern to a content marketing manager, and how she uses podcasting to set Drift apart from the competition. She emphasizes the importance of showcasing the people behind the product, not just the product itself.
The episode also covers the process of creating a podcast, from finding guests and reaching out to them, to editing audio materials and publishing on social media. Elizabeth advises not to underestimate the time commitment required to make a podcast successful. She also shares her strategy for finding great podcast guests and the benefits of working with a podcast agency.
Elizabeth’s insights provide valuable lessons for anyone looking to start a podcast or improve their podcasting skills. Her focus on the value of humanizing a brand and the importance of understanding the audience offers a unique perspective on the art of podcasting.
