B2B marketing for small,
scrappy teams

Marketers in Demand is a collection of agencies including New North, Motion, Ideometry, and Spoke. We all work together to help marketing teams do more with less.

One of Inc. magazine’s fastest growing marketing agencies in 2024

Own the media.
Own the market.

Done-for-you video series and podcasts for small scrappy B2B marketing teams. We plan, create, and manage content you’re proud to share with customers.

motion

Motion is a content marketing agency specializing
in the creation of video series and podcasts.
We work with B2B marketing teams to plan,
create, and manage content they’re proud
to share with customers.

New North

New North is the B2B marketing agency that actually rolls
up its sleeves. We specialize in connecting the dots
between content, paid, ABM, and marketing operations.

Spoke

Spoke works with marketers to repurpose their best
recorded content into video, audio, and written formats.

Ideometry

Ideometry helps innovative robotics companies capture more market share with targeted, measurable marketing strategies — so you can grow faster without wasting budget.

The latest from leading B2B marketers

Unlock your full potential as a B2B marketer with access to expert knowledge, practical advice, and real experiences. New content released nearly every single day.

Why Rank Tracking is No Longer Enough (And What to Focus on Instead)

Search engine optimization has long been anchored to rank tracking, a methodical approach to

What Actually Matters for SEO in a Small Marketing Team

SEO doesn’t have to be complicated. In this episode of Content Logistics, host Baylee

Why Open and Click Tracking No Longer Matters (And What to Do Instead)

Email tracking isn’t what it used to be. Privacy changes, spam filters, and shifting

The Evolution of SEO: From 2007 to 2025 and beyond

SEO has changed a lot over the years, but the fundamentals remain the same.

Five Key Strategies for Making B2B Videos That Stand Out

In this episode of Content Logistics, host Baylee Gunnell sits down with Lyndsay Cambridge,

Measuring the ROI of Your Podcast

In this episode of Content Logistics, host Baylee Gunnell dives into the evolving role

Navigating AI Search and Content Creation in 2025

On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the

Webinars Aren’t Dead: Why They’re Still the King of B2b Engagement

On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers. These are real people, with real experiences to share.

B2B marketing for small, scrappy teams

Own the media.Own the market.