Kyle Lacy on the Challenges and Rewards of a Revenue-Driven Framework

July 13, 2023
Anonymous Marketer | Leadership | Marketing Strategy

Episode Summary

The video trailer features a conversation between Nick Bennett and Kyle Lacy, CMO of Jellyfish. They discuss the transition of a marketing team to a revenue organization aligned under the pipeline. Kyle shares his experiences from a similar process at his previous company, Lessonly, and highlights the challenges, particularly the silos within marketing and sales teams. He also discusses reporting and compensation structures in a revenue organization where sales and marketing teams work in alignment.

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